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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book explores the economic development of Osijek after the Croatian-Hungarian Settlement until the end of World War I. Osijek, as an important center of Slavonia, experienced a significant economic boom thanks to its location on the Drava River and th
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.