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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book explores the economic development of Osijek after the Croatian-Hungarian Settlement until the end of World War I. Osijek, as an important center of Slavonia, experienced a significant economic boom thanks to its location on the Drava River and th
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.