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Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
Why is the future of business in selling more things, not copies?
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
The book focuses on a comprehensive overview of how foreign trade transactions were planned, implemented, and analyzed within the economic system of the time.