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The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
A textbook on the Croatian language (1910), compiled and edited by Dragutin Prohaska. An official publication of the Provincial Government for the needs of trade schools in Croatia and Slavonia, with literary texts, poetry and prose.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
Fachhandbuch zur Anwendung von Marketingprinzipien in kleinen und mittleren Unternehmen, mit Schwerpunkt auf Marktforschung, Verbraucherverhalten, Wettbewerbsfähigkeit, Markenbildung und der Entwicklung von Geschäftsstrategien.