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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.
Good money management is a key component of a company's success.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.