Management i poduzetništvo - 1000 programa ulaganja za mala i srednja poduzeća

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Human Resource Management

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Put u humano društvo (od socijalizma ka komunizmu)

Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.