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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
How to increase traffic by 30 percent in two months? How to double traffic in six months?
Why is the future of business in selling more things, not copies?
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.