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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
Performance evaluation is key to fairly rewarding employees. This includes assessing the work tasks, competencies and contributions of each employee.
This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.
100 tips to find the way to well-being in your life
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.