Putovanje jedne majice kroz globalno tržište
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
With fascinating ease and simplicity, the writer explained globalization and gave an answer to the question posed. The book was created as a result of five years of research into all the essential elements and characteristics of the global market.
With her story in the book The Journey of a T-Shirt Through the Global MarketPietra Rivoli takes the reader on a fascinating journey around the world, illuminating the economic and political background of the life story of an ordinary “T-shirt”. The writer travels from the cotton fields of Texas to Chinese factories and the African clothing market, exploring and explaining the political, economic, ethical and historical issues of modern business and globalization. Using the story of the “T-shirt” to explain and illustrate the basics of globalization, Rivoli has written a unique and entertaining business book that offers a surprisingly interesting view of the functioning of production and markets in the world today.
The British newspaper The Financial Times and the investment company Goldman Sachs included it among the six best business books of 2005.
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