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The book's starting point is that the Serbs were not only caught up in the Enlightenment later than its European foray in the 18th century, but they resisted it even when it caught up with them. In the Balkans, history followed different paths, had differ
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
According to Mill, happiness is happiness in dignity and it is measured by dignity. Dignity is a criterion of morality.