Odrasti digitalno: Kako mrežna generacija mijenja vaš svijet

"Grow Up Digital" by Don Tapscott explores the generation that grew up with the internet, computers, smart devices, and constant connectivity. The author calls them the "Net Generation" and explains that their expectations, skills, and behaviors stem from an environment where digital technology is an integral part of everyday life. Tapscott busts myths about young people — that they are superficial, irresponsible, or uninterested — and shows that this is a generation that is highly collaborative, learns faster, offers creative solutions, and naturally uses digital communication tools.

The book examines the impact of growing up digitally on learning, work, consumer habits, and politics. In education, Tapscott warns that traditional models no longer work because young people expect interactivity, personalized learning, and practical applications. In the business world, the Net Generation brings new demands: openness, flexibility, faster information exchange, and a work environment that encourages innovation. In the social and political context, the author emphasizes the importance of digital literacy, transparency, and active citizen participation.

"Grow Up Digital" combines research, interviews, and case studies to illustrate the global transformation brought about by digital media. It is a guide to understanding the new generation and the changes their digital patterns are bringing to institutions, communities, and the marketplace.