Upravljanje ljudskim potencijalima

Human Resources Management is one of the most well-known and widely used textbooks in the field of human resources management. The work systematically explains the role of HR in organizations and shows how to effectively attract, develop and retain employees. The author starts from the basics — strategic workforce planning, job analysis and defining competencies — and emphasizes the importance of aligning HR practices with business strategy.

The book focuses on the recruitment and selection processes, where Dessler shows how to identify the needs of the organization, create quality job descriptions, conduct structured interviews and make informed hiring decisions. A significant part is dedicated to employee development: training programs, development plans, mentoring and talent management. The author particularly emphasizes performance management, emphasizing the importance of clear criteria, continuous feedback and fair evaluations.

The book also covers reward systems — from salaries and benefits to motivational models — explaining how a properly designed system affects employee productivity and satisfaction. It also covers labor relations, unions, occupational safety and legal aspects of HR.

Dessler's approach combines theory, practical examples, and concrete tools, making the book a practical guide for students, managers, and HR professionals who want to understand and apply contemporary human resource management principles.