Stvaranje čitatelja: beletristički nakladnički nizovi u Hrvatskoj (1968.-1991.)

The book Stvaranje čitatelja ("Creating the Reader") by writer, editor, and literary critic Nenad Rizvanović—published in 2020 by Naklada Ljevak—is a thoughtful and insightful work dedicated to the phenomenology of reading and the fate of the book in the 21st century. Drawing on his extensive, long-standing experience in the literary and publishing sectors, the author approaches the subject from multiple angles—ranging from personal reading memoirs to expert analysis of the social and technological shifts that influence the reception of literature. In these essays, Rizvanović explores how reading tastes are formed, how publishing practices and media presentation shape audience habits, and how the "classic" reader is being transformed in an era dominated by digital platforms and the rapid flow of information. His style—a blend of erudition, accessibility, and elegance—makes the text equally engaging for literary professionals and passionate lovers of the written word alike. This 2020 edition serves as a highly relevant contribution to the ongoing discussion regarding the culture of reading and the survival of the literary sphere in contemporary society. The book acts both as an invitation to rediscover the pleasure of deep reading and as a valuable guide through the complex mechanisms of literary life.