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Ovaj sveučilišni udžbenik detaljno obrađuje temeljne pojmove, funkcije i prakse bankarskog poslovanja, s naglaskom na komercijalno (poslovno) bankarstvo u uvjetima suvremenog financijskog sustava.
Priručnik pruža temeljno razumijevanje organizacije poslovanja u poduzeću te služi kao praktičan alat za ekonomiste i menadžere, posebno u kontekstu tadašnjeg gospodarskog sustava.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.