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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.