Tehnološka zavisnost i privredni razvoj

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Osnove političke ekonomije

​Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Gospodarsko pravo

Commercial law regulates legal relations between legal and natural persons who carry out economic activities and participate in the trade of goods, services, capital and labor within the framework of a market economy.

Kako postići uspjeh

Menadžment komercijalnih banaka

The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.