
Sloboda izbora
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These six papers belong to applied ethics and were published in various magazines and anthologies in the world in the period from 1990 to 2003.
Olivier Blanchard's book Macroeconomics provides a thorough and up-to-date overview of macroeconomic principles, theories and policies, combining an analytical approach with real economic examples.
The book systematically addresses fundamental issues of social planning, explaining how and why planning is done, who plans, and what the relationships are between different social actors in the planning process.
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.