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This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.
''Creative Industries'' is a bold collection of essays that charts the tumultuous revolution that is transforming the production, consumption, and understanding of culture in an era of all-connections.
The author used various research methods, such as field work, interviews with local residents, study of written sources and other relevant materials.
At the center of Jezernik's scientific work is ethnological and anthropological research of the Balkans and Eastern Europe.