Misliti, brzo i sporo

Misliti, brzo i sporo

Daniel Kahneman

Thinking, fast and slow is a monumental work by the famous Nobel laureate and one of the world's most important psychologists. Thinking, fast and slow will change the way we are used to thinking about thinking.

Winner of the Nobel Prize in Economics, Daniel Kahneman studied the rational model of judgment and decision-making in his innovative work in the field of psychology. He is one of the most significant thinkers today whose ideas and achievements have influenced many areas of human activity - corporate business, medicine and politics. Until this book, he did not summarize his research and reflections in one place.

In the book Thinking, Fast and Slow, Kahneman takes us on a journey that will reveal the foundations of how our mind works. It will explain the way the two systems that drive our thinking and the way we make decisions work. System 1 is fast, intuitive and emotional. System 2 is slower, more consultative, more rational, more logical.

Kahneman exposes his unusual ability to think quickly - but also his misconceptions and prejudices. At the same time, he warns about the great influence that intuitive impressions have on our thoughts and choices. The role of optimism when opening a new business, the meaning of good prediction of possible risks at home and at work, difficulties in predicting what will make us happy in the future, the illusion of expert opinion... All of this can only be understood if we know how the two systems work together when shaping our assessments and making decisions.

Translation
Zvonko Pavić
Editor
Zoran Maljković
Graphics design
Marija Morić
Dimensions
24 x 16 cm
Pages
536
Publisher
Mozaik knjiga, Zagreb, 2014.
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
978-9-53141-483-8

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