
7 tajni uspješnog managementa
The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
The book 7 tajni uspješnog managementa (7 Secrets of Successful Management) by the renowned Croatian psychotherapist, communication expert, and specialist in interpersonal relations, Prof. Dr. Pavo Brajša (published in 1997), is an accessible and practical handbook designed for managers, team leaders, and entrepreneurs. In this work, the author successfully integrates insights from psychology, communication studies, and management theory to offer a comprehensive model of modern leadership. Brajša places interpersonal competencies—such as the ability to understand others, effective communication, conflict resolution, and trust-building—at the heart of successful management, rather than focusing solely on technical or financial skills. Through seven fundamental principles ("secrets"), the author breaks down key aspects of leadership: from a leader's self-management and emotional intelligence to motivating colleagues and leading teamwork, all the way to creating a stimulating organizational culture. Written in a distinctive, engaging, and systematic style, the book offers practical examples and exercises applicable to the everyday business environment. 7 tajni uspješnog managementa is a significant contribution to domestic literature on leadership, emphasizing that a successful manager is, above all, an expert in human relations.
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