Nema primjeraka u ponudi
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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.
The secret to the success of the world's leading managers
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
Das Buch behandelt zentrale HR-Konzepte: Personalplanung, Rekrutierung, Weiterbildung, Leistungsbeurteilung, Vergütung und Arbeitsbeziehungen. Es bietet praxisnahe Methoden für ein effektives Mitarbeitermanagement.