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Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Marketing menadžment je vodeći marketinški tekst jer njegov sadržaj i organizacija dosledno odražavaju promene u teoriji i praksi marketinga.
Ilić razmatra kako zadovoljenje sopstvenih potreba predstavlja smisao i uslov ljudske egzistencije.