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This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.
