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Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
This book stands out for its content, the way the material is processed, the clarity of the presentation of the point of view and the logical consideration of the topics.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
A business classic and international bestseller of the nineties, updated for the new century.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.