Kevin Lane Keller

Titel im Angebot

Marketing i propaganda • Menadžment • Ekonomija

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Mate d.o.o, 2014.

Kroatisch. Latein Schrift. Hardcover.

39,97 €

Social Science • Marketing and propaganda • Management • Economy

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

„Upravljanje marketingom“ (12. izdanje, 2008) Filipa Kotlera i Kevina Lejna Kelera jedno je od najuticajnijih dela u oblasti marketinga.

Mate d.o.o, 2008.

Kroatisch. Latein Schrift. Hardcover.

23,10 €