Social Science • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Naslov originala

Marketing management, 12th edition

Prevod

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 21 cm

Broj strana

764

Izdavač

Mate d.o.o, Zagreb, 2008.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Jedan primerak je u ponudi

Stanje:Novo

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Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €

Economy • University textbooks

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Hrvatski. Latinica. Broširano s omotom.

5,24 €

Magic and ancient beliefs • Mysteries • Anthropology • Alternative history • Ancient Age • Prehistory • New Age • History of religion

Kultura neandertalaca: Čuvari drevne mudrosti

In this strongly documented book, the British psychologist and researcher claims that Neanderthals were the bearers of an older, more powerful, and spiritually richer culture than Cro-Magnon ("modern" man), and that it was their tradition that formed the

Stari grad, 2006.

Hrvatski. Latinica. Tvrde korice.

14,22 - 14,28 €

Anthropology • Culturology • Sociology • Popular Science

Politika simbola

Ivan Čolović

The essays collected in this book are inspired by the idea that politics is largely a matter of symbols.

Biblioteka XX vek, 2000.

Srpski. Latinica. Broširano.

9,64 €

Language & linguistics • Methodology • Education • Pedagogy • Literary Theory

Metodika književnog odgoja i obrazovanja

Dragutin Rosandić

A fundamental work of Croatian methodological science that explores the theory, goals, and methods of teaching literature, connecting the pedagogical, psychological, and aesthetic aspects of literary education.

Školska knjiga, 1988.

Hrvatski. Latinica. Tvrde korice.

16,42 €

Grammar & Spelling • Language & linguistics • Education • Pedagogy • University textbooks

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.

Hrvatski. Latinica. Tvrde korice.

18,26 €