Social Science • Social Science

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Naslov izvornika

Marketing management, 12th edition

Prijevod

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Urednik

Đuro Njavro

Dimenzije

27 x 21 cm

Broj strana

764

Nakladnik

Mate d.o.o, Zagreb, 2008.

Latinica. Tvrde korice.

Jezik: Hrvatski.

Jedan primjerak je u ponudi

Stanje:Novo

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Economy • University textbooks

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Hrvatski. Latinica. Broširano s ovitkom.

5,24 €

Tourism

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

Mate d.o.o, 2011.

Hrvatski. Latinica. Tvrde korice.

50,00 €

Economy • Marketing and propaganda • Management • University textbooks

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

Mate d.o.o, 2006.

Hrvatski. Latinica. Tvrde korice.

41,28 €

Anthropology • Ethnology • Sociology

Britanske studije kulture

David Morley, Kevin Robins

The British Cultural Studies book traces the dynamics of contemporary British culture, seeking to identify its new configurations and trajectories it might follow in the future - ethnic, consumer, regional politics and environmental protection.

Geopoetika, 2003.

Srpski. Latinica. Broširano.

9,52 €

Criminalistics • Kriminologija • Law

#2 Priručnik za postupanje pri održavanju javnog reda i mira na masovnim skupovima

Vaskrsije Vujasinović, Aleksandar Simonović

Savezni sekretarijat za unutrašnje poslove, 1970.

Srpski. Latinica. Broširano.

7,965,97 €

Language & linguistics • Sociology

Zaustaviti izumiranje jezikâ

Claude Hagège

The author bases his research on the insight that - if nothing changes - in about a hundred years, out of today's approximately 5,000 living languages, half of them will die out. He is particularly worried about the fact that this cataclysm is taking plac

Disput, 2005.

Hrvatski. Latinica. Tvrde korice.

18,24 €