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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
This book presents the application of the famous Silva method to the field of sales and business success.
The End of Illusions (2019) examines the disintegration of illusions about the West's continuous social progress. The book examines the transition from industrial to late modernism, marked by deindustrialization and crises such as the financial crisis of
The "Labor Law" is an important legal document that regulates labor relations and the rights of workers in Croatia.
The book also deals with the specifics of planned procurement management, characteristic of the then socialist economy. Relations with planning bodies, quotas, consumption norms and distribution of resources are discussed.