Lean Startup

E. Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is equally true whether it is a single person in a garage or a group of experienced professionals in a Fortune 500 boardroom. What they all have in common is the mission of entering the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are more capital efficient and that more effectively leverage human creativity. Inspired by lessons from lean manufacturing, it relies on “validated learning, rapid scientific experimentation, and a few counterintuitive practices that shorten product development cycles, measure real progress without resorting to empty metrics, and help you understand what your customers really want. It allows companies to change direction quickly, incrementally changing plans minute by minute. Instead of spending time creating elaborate business plans, Lean Startup offers entrepreneurs in companies of all sizes a way to continually test their visions, to adapt and tweak before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to be more innovative than ever.