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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The problems of economic development have found a very professional treatment in this book, so it can be used by students and scientists of other social activities.
A group of financial analysts and journalists offers answers to the questions.
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.
