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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
A book that opens new horizons of thought by combining economics, sociology, cultural theory and politics.
Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.
