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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid