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A group of financial analysts and journalists offers answers to the questions.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.