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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
