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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.
