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The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.
Perfect for introductory financial management courses, professional exams, and as a reference for those who practice finance.
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin
This university textbook covers in detail the basic concepts, functions and practices of banking, with an emphasis on commercial (business) banking in the context of the modern financial system.
Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.