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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book explores the economic development of Osijek after the Croatian-Hungarian Settlement until the end of World War I. Osijek, as an important center of Slavonia, experienced a significant economic boom thanks to its location on the Drava River and th
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
