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The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
Preface and Introduction Marx's Critique of Political Economy summarizes historical materialism: society develops through production relations, and the economic base determines the political and cultural superstructure.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.