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The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.
At the center of Jezernik's scientific work is ethnological and anthropological research of the Balkans and Eastern Europe.
A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv
