Međunarodna ekonomija / International economics

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Uravnotežena tablica rezultata

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

Menadžment komercijalnih banaka

The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.

Poreklo porodice, privatne svojine i države

Der deutsche Geschäftsbrief / Njemačko poslovno dopisivanje

"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.