Međunarodna ekonomija / International economics

Redefiniranje globalne strategije

In unserer vermeintlich globalisierten Wirtschaft wird Unternehmen geraten, grenzüberschreitend Geschäfte zu machen, als wäre die ganze Welt flach und es gäbe keine Unterschiede.

Europska unija

Das Buch „Die Europäische Union“ richtet sich an diejenigen, die sich ein gewisses Maß an allgemeinen Informationen über die komplexen Mechanismen der Funktionsweise der Union und ihre wichtigsten Politikbereiche verschaffen möchten.

Istraživanje tržišta

This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.

Priprema, izvršenje i analiza vanjskotrgovinskih poslova

The book focuses on a comprehensive overview of how foreign trade transactions were planned, implemented, and analyzed within the economic system of the time.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

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