
University textbooks • Economy
Alan Marcus, Richard Arthur Brealey, Stewart Clay Myers
The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.
With a modern approach and current examples, the authors explain the basics of corporate finance: how companies invest in assets and get money to finance these investments. The basic concepts of financial management and its application, as well as the main characteristics of financial markets, are explained. The book is essential reading for students and all those interested in the world of cor...
Mate d.o.o, 2007.Paperback.
University textbooks • Economy
Robert F. Kennedy, Ajay Sharma
Exploiting the optimal overseas opportunity.
Mate d.o.o, 2009.Hardcover with dust jacket.

University textbooks • Economy
Mira Marušić, Tihomir Vranešević
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Selling products or services on the market, with the intention of generating income, is unthinkable today without knowledge of the market. In the pursuit of long-term market success, knowledge of the market can mean a decisive advantage compared to competing companies, as it helps to find a better way to satisfy consumers. This is why market research is considered an integral part of marketing ...
Adeco, 2001.Paperback.