Mali ekonomski rječnik

Međunarodna suradnja i ekonomski razvoj

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Upravljačko računovodstvo i računovodstvo troškova

This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

U šest poglavlja, autor se bavi aktuelnim problemima i perspektivama razvoja preduzetništva i malih preduzeća.

Metrike marketinga

In dieser umfassenden und deutlich erweiterten Ausgabe zeigen vier führende Marktforscher genau, wie man für jede Herausforderung die richtigen Kennzahlen auswählt.