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Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
The book is still required reading at philological faculties today because it systematically connects language with literature and social context for the first time. It is written clearly, without ideological exclusivity, which was a rarity in 1990.
Basing his book on research, the author explains how the network generation is shaping the world, why it is important to understand it, and how to "harvest" the great benefits it can provide.
The collection is an interdisciplinary bridge between Ukrainian and Croatian science, encouraging comparative research on Slavic migrations. It presents the Carpathians as a "living archipelago" connecting East and West, important for Croatian ethnogenesi
The book contains three Latin reports by the Croatian Jesuit, nobleman and explorer Ivan Rattkay (Ratkaj, 1647–1683), born in Ptuj (today Slovenia), sent to the provincial of the Austro-Czech Jesuit province from the mission in northern Mexico.
At the center of Jezernik's scientific work is ethnological and anthropological research of the Balkans and Eastern Europe.