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In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
The book describes how the Western Balkans, after initial democratic hopes in the 2000s, slipped into competitive authoritarianism. It explains the mechanisms of "strongman" rule, the role of EU stabilocracy and why democracy does not consolidate.
The book contains three Latin reports by the Croatian Jesuit, nobleman and explorer Ivan Rattkay (Ratkaj, 1647–1683), born in Ptuj (today Slovenia), sent to the provincial of the Austro-Czech Jesuit province from the mission in northern Mexico.
The book is still required reading at philological faculties today because it systematically connects language with literature and social context for the first time. It is written clearly, without ideological exclusivity, which was a rarity in 1990.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
This book is a richly illustrated introduction to an exceptionally interesting people, known for their belligerence and conquering tendencies, but at the same time capable of enchanting craftsmanship and a mythological view of the world.