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The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali
Why is the future of business in selling more things, not copies?
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.