Međunarodna ekonomija / International economics

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Agequake: Riding the Demographic Rollercoaster Shaking Business, Finance and Our World

This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.

Kraj siromaštva: Ekonomske mogućnosti našeg doba

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Kako napraviti plan marketinga : za vaše poduzeće, proizvode i usluge

Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.

Introducing Capitalism: A Graphic Guide

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values ​​of the modern world.

The Welfare of Nations Hardcover