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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The book National Defense in Local Communities by Mihajlo Mihelič, published in 1976, analyzes in detail the role of local communities in the national defense system of the Socialist Federal Republic of Yugoslavia.
In the introductory part, Dekanić brilliantly identifies Croatian national mentalities, syndromes, complexes and characteristics.
"Statistics for Business and Economics" (Sixth Edition, 2010) by Paul Newbold, William L. Carlson, and Betty Thorne provides a thorough understanding of statistical methods applicable to business and economics.
