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The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
This book aims to be a cultural contribution to an open and free debate, which is necessary after a whole decade filled with crime and war; she wants to be a small step on the way to a democratic Europe.
