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This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.
The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.
At the center of Jezernik's scientific work is ethnological and anthropological research of the Balkans and Eastern Europe.