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In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
The encyclopedic dictionary serves as a reference manual for linguists, students of humanities, language theorists and those who deal with linguistic theory.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Jonathan Culler, an American literary and structuralist theorist, presents Ferdinand de Saussure in this classic study as the father of modern linguistics – a thinker who, along with Freud and Durkheim, revolutionized the study of man and society.
