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This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Krsta Kilibarda's sociological study from 1976 investigates the position of workers, motivation for work and the practical implementation of worker self-management in the Yugoslav social system.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.