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"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
Economic analysis of law encompasses all subject areas that are important for any legal system and non-economic factors. The author provides an overview of topics that connect economics and legal sciences.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
How to win in the world of new social technologies.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.