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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A 1996 professional handbook, edited by Ferdo Spajić, provides the complete text, as well as explanations and the application of the new Value Added Tax Act, in the context of Croatia’s transition to a VAT system.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
The professional handbook *Collection of Regulations and Instructions for Foreign Business Operations* (1994) provides a comprehensive overview of legislative acts, foreign exchange regulations, and customs procedures for the foreign trade operations of t
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.