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Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.