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A business classic and international bestseller of the nineties, updated for the new century.
The subprime mortgage crisis caused the financial market crash and the global economic crisis. The author explains in a simple and clear way the causes of the crisis, from the collapse of real estate ownership to the mistakes of Alan Greenspan, former cha
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
How to win in the world of new social technologies.