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From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.