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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
Why is the future of business in selling more things, not copies?
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Alan Žepec’s practical guide for entrepreneurs offers the BOOM methodology for organizing a small business, relieving the owner of operational pressure, and establishing a sustainable system for rapid and stable growth.
