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Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.
Performance evaluation is key to fairly rewarding employees. This includes assessing the work tasks, competencies and contributions of each employee.