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What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
With more than 900 million consumers, the African continent is one of the fastest growing markets.
The subprime mortgage crisis caused the financial market crash and the global economic crisis. The author explains in a simple and clear way the causes of the crisis, from the collapse of real estate ownership to the mistakes of Alan Greenspan, former cha
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.