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Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.
Alan Žepec’s practical guide for entrepreneurs offers the BOOM methodology for organizing a small business, relieving the owner of operational pressure, and establishing a sustainable system for rapid and stable growth.