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From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.