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An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.
