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Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.