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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.