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In his lecture Linguistics and Poetics, Russian-American linguist Roman Jakobson (1896–1982) explores the relationship between language and literature, arguing that poetics is a subdivision of linguistics that deals with what makes a verbal message a work
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
