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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Die wichtigste Lektion aus dem Buch „Außenhandel – Wie man im Ausland Geschäfte macht“ ist das Verständnis der internationalen Handelsbräuche, -bedingungen und -regeln.