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„Consumer Behavior“ von Leon G. Schiffman und Leslie Lazar Kanuk ist eines der bekanntesten Werke auf dem Gebiet des Verbraucherverhaltens.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Knjiga „Strateški menadžment“ (14. izdanje, 2008) autora Artura A. Tompsona, A.J. Strickland III i John E. Gamble je sveobuhvatan udžbenik podeljen u dva dela.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.