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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.
