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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Upravljanje marketingom pokriva sve nezaobilazne teme iz širokog područja marketinga koje je potrebno znati i sagledati prilikom kreiranja marketinških strategija i taktika.
"Upravljanje proizvodnjom" (četvrto izdanje) – Roger G. Schroeder pruža temeljit pregled ključnih aspekata proizvodnog menadžmenta.