Priručnik za komercijalno i financijsko poslovanje

The author covers key aspects of managing cash flows in a company. The commercial part focuses on purchasing, warehousing, selling, and distributing goods. It emphasizes the importance of inventory planning, relationships with suppliers and customers, and proper pricing. It also highlights the role of market research and contractual relationships in successful business. The financial part deals with cash management, financial planning, cost and revenue analysis, and liquidity control. It explains basic financial statements (balance sheet, income statement) and their application in making business decisions. Special emphasis is placed on the rational use of funds and maintaining financial stability. The book connects commercial and financial functions as interdependent processes, emphasizing that successful business requires coordination between purchasing, sales, and finance.