Menadžment
Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik
Ova je knjiga na svojih blizu tri stotine stranica vrlo uspješan udžbenik inventivnog menadžmenta na mnogim sveučilištima u Hrvatskoj i široj regiji.
Izazovi menadžmenta u XXI. stoljeću
Izazovi upravljanja u KSKSI veku. veka je knjiga koja nastoji da čitaocu pruži aktuelni uvid u celokupno današnje poslovno okruženje, u ideje, veštine i moć koju pruža posao menadžera i rukovodilaca.
Kadrovska politika i odnosi u udruženom radu
Ovaj univerzitetski udžbenik prof. dr Ivana Mandića sistematski analizira upravljanje ljudskim resursima, kadrovsku politiku i organizaciju rada u kontekstu jugoslovenskog sistema samoupravljanja.
Komunikacija liječnik-pacijent
The book discusses how verbal and nonverbal communication between a doctor and a patient affects diagnosis, therapy, and the patient's trust in medical staff.
Kultura : menadžment, animacija, marketing
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
Marketing-komuniciranje
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Marketing malih i srednjih poduzeća
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
Međunarodni standardi financijskog izvješćivanja: praktični vodič
This book provides a practical overview of International Financial Reporting Standards (IFRS) with clear explanations and application examples.
Menadžment
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Menadžment komercijalnih banaka
The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.
Sozialwissenschaften
- Anthropologie
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- Archäologie
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- Demographie
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- Ökologie
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- Ethnologie
- Futurologie
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- Marketing und Propaganda
- Management
- Methodik
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- Gesetz
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- Psychologie
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- Kurzschrift