Management

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

Izazovi menadžmenta u XXI. stoljeću

Managementherausforderungen im 21. Jahrhundert. Century ist ein Buch, dessen Ziel es ist, dem Leser einen aktuellen Einblick in das gesamte Geschäftsumfeld von heute zu geben, in die Ideen, Fähigkeiten und Macht, die der Job von Managern und Führungskräft

Kadrovska politika i odnosi u udruženom radu

Dieses Hochschullehrbuch von Prof. Dr. Ivan Mandić analysiert systematisch das Personalmanagement, die Personalpolitik und die Arbeitsorganisation im Kontext des jugoslawischen Selbstverwaltungssystems.

Komunikacija liječnik-pacijent

Das Buch erzählt, wie sich die verbale und nonverbale Kommunikation zwischen Arzt und Patient auf Diagnose, Therapie und das Vertrauen des Patienten in das medizinische Personal auswirkt.

Kultura : menadžment, animacija, marketing

Profesori Milena Dragićević Šešić i Branimir Stojković napisali su knjigu u kojoj su na vrlo jednostavan način objašnjene ili po prvi put predstavljene neke od osnova koje oblikuju zanimanje zvano menadžer kulture.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Međunarodni standardi financijskog izvješćivanja: praktični vodič

This book provides a practical overview of International Financial Reporting Standards (IFRS) with clear explanations and application examples.

Menadžment

Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.

Menadžment komercijalnih banaka

The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.