Rješenje za 86 posto

V. Mahajan and K. Banga's book, The 86 Percent Solution directs economic focus to developing countries. However, unlike many previous approaches, in which the problem of underdevelopment or underdevelopment was often treated in the sense of "helping" the weaker, the authors point out the enormous economic opportunities that exist for all companies and entrepreneurs who can understand the life logic, needs and unused possibilities of this "86 - percentage of the world".

Brief content:

Land of opportunity You don't build a car when you need an oxcart Aim for a rebound economy Tie brands to the market Think young Go big by thinking small Bring your own infrastructure Look for jumps Bring the market to the people Develop together with the market Conclusion: an opportunity not to be missed