Management • Economy

Afrika u usponu

Name: Afrika u usponu
Price: 11.98 EUR
Availability: InStock

Vijay Mahajan

S više od 900 milijuna potrošača, afrički kontinent je jedno on najbrže rastućih tržišta.

U knjizi Uspon Afrike, legendarni konzultant za međunarodno poslovanje, Vijay Mahajan otkriva svo bogatstvo i kompleksnost tog nevjerojatnog tržišta i pomaže kompanijama da uvide ogromne mogućnosti koje on predstavlja. Mahajan priča priče o kojima zapadnjački rukovoditelji rijetko kada imaju priliku čuti: priču o afričkim poduzetnicima, rukovoditeljima i poduzećima koja se upuštaju u prepoznavanje prilika i izvlačenja kapitala iz njih. U razdoblju u kojem je sve teže i teže postići rast, Uspon Afrike otkriva nešto što bi za vas mogla biti najveća dosad neotkrivena prilika za rast.

Dimensions

24 x 15.5 cm

Pages

262

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:New

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