Ekonomija

Uravnotežena tablica rezultata

Robert S. Kaplan, David P. Norton

Kaplan i Norton su kreirali „Uravnoteženu kartu pokazatelja“ kako bi pomogli kompanijama da pređu sa ideja na akciju, ostvare dugoročne ciljeve i dobiju povratne informacije o strategiji.

Uravnotežena sistema pokazatelja sastoji se od četiri dela: razjašnjavanje i prevođenje vizije u strategiju; komuniciranje i povezivanje strateških ciljeva i mera; planiranje, postavljanje ciljeva i usklađivanje strateških inicijativa i poboljšanje strateških povratnih informacija i učenja. Ova knjiga je bogata tehničkim detaljima, ali jasan raspored u njoj čini mnogo lakšim čitanje i razumevanje koncepata.

Maße

24 x 17 cm

Seitenzahl

322

Verlag

Mate d.o.o, Zagreb, 2010.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

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