Economy • Economy

Uravnotežena tablica rezultata

Robert S. Kaplan, David P. Norton

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

The Balanced Scorecard consists of four parts: clarifying and translating vision into strategy; communicating and linking strategic goals and measures; planning, setting goals, and aligning strategic initiatives; and improving strategic feedback and learning. This book is rich in technical details, but the clear layout within it makes it much easier to read and understand the concepts.

Maße

24 x 17 cm

Seitenzahl

322

Verlag

Mate d.o.o, Zagreb, 2010.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

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