Ekonomija • Ekonomija

Uravnotežena tablica rezultata

Robert S. Kaplan, David P. Norton

Kaplan i Norton stvorili su „Uravnoteženu tablicu rezultata" kako bi pomogli tvrtkama koje žele prijeći s ideja na djelovanje, ostvariti dugoročne ciljeve i dobiti povratne informacije o strategiji.

Uravnotežena tablica rezultata se sastoji od četiri dijela: pojašnjavanja i prevođenja vizije u strategiju; prenošenja i povezivanja strateških ciljeva i mjera; planiranja, određivanja ciljeva i usklađivanja strateških inicijativa te poboljšavanja strateškog feedbacka i učenja. Ova knjiga je bogata tehničkim detaljima, no jasan raspored unutar nje omogućuje puno lakše čitanje i razumijevanje koncepcija.

Dimensions

24 x 17 cm

Pages

322

Publisher

Mate d.o.o, Zagreb, 2010.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:New

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