Marketing and propaganda • Culturology

Kultura : menadžment, animacija, marketing

Milena Dragićević Šešić, Branimir Stojković

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

It shows how culture can be linked to the economy and how this connection can greatly influence the development of culture. The book is based on a broad concept of culture that is not limited to the isolated activities of traditional institutions but encompasses many flexible and intangible forms and is inextricably linked to society.

Übersetzung

Ivana Vučičić

Editor

Milenko Đurić

Illustrationen

Dan Peržovski

Titelseite

Dan Peržovski

Maße

23,5 x 17 cm

Seitenzahl

351

Verlag

Multimedia Clio, Beograd, 2011.

Latein Schrift. Taschenbuch.

Sprache: Serbisch.

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