Virtuelna kultura: Identitet i komunikacija u kiber-društvu

"Virtual Culture" by editor Steve Jones is a key work from the late 1990s that provides a multidisciplinary analysis of the rise of computer-mediated communication (CMC) and the emergence of the so-called "cybersociety". Rather than viewing the Internet solely as a technological tool, the collection brings together leading theorists who explore how real human relationships, social structures, and cultural patterns are mirrored and redefined in virtual space. The author and collaborators deal with issues of the formation of online communities, privacy issues, politics, and the construction of identity and gender in the online environment. Special emphasis is placed on how marginalized and dissident groups use the Internet for social connection and political activism, but also on phenomena such as cyber-hate and issues of control over new media. As one of the foundational texts for communication studies, new media, and sociology, Virtual Culture provides critical insight into the early days of the digital revolution and lays the foundation for understanding today's social networks and virtual worlds.