Jedan primjerak je u ponudi
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The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
Praktični poduzetnički priručnik Filipa Cvitica nudi konkretne strategije i alate za brendiranje, marketing i povećanje vidljivosti proizvoda te privlačenje kupaca na suvremenom tržištu.