One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
