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How to succeed with the biggest market opportunity in the next 50 years.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.